ABOUT US
How it all started
ALNIG is a Singapore-based, full-service creative and marketing studio built on over 12+ years of blended corporate strategy and creative expertise. We manage both the high-level strategy and the detailed execution required to deliver transformative creative power and strategic results.
What does "ALNIG" mean?
Rooted in family and personal connection, ALNIG is born from a blend of the founder’s two greatest inspirations: her daughter, Lara, and her dog, Ginger.
This “third baby” represents more than just a creative venture; it is a labor of love that translates intimate, personal values into a clean, minimalist aesthetic — a project fueled by the same care and devotion one gives to family.
Meet the Founder
Hi, I'm Shirley
I founded ALNIG out of a lifelong passion for creative marketing with over a decade of experience in the corporate world.
My journey began in creative design and evolved through years of strategic marketing roles across lifestyle, beauty, and tech. I believe great brands are built on the intersection of beautiful storytelling and meticulous strategy.
I am personally invested in the quality of our output, so you can trust that your brand is always in safe, expert hands.
Meet the dream team
We are a collective of strategists, storytellers, and designers. From high-level strategy to cinematic execution, our team brings a decade of expertise to your brand’s growth.
We are driven by a shared belief that great marketing should be data-led, design-focused, and personally handled.
Founder & Creative Director
Shirley
Shirley brings 12+ years of corporate experience across the tech, beauty, and lifestyle sectors to her role overseeing ALNIG’s strategic vision. She specialises in bridging the gap between brand management and transformative execution. Outside of work, she balances her love for family with a passion for skincare and cinematic storytelling.
Head of Content Strategist
Shihui
Shihui leverages over 8+ years of corporate experience within the beauty and education sectors. She manages the digital pulse of our clients, overseeing end-to-end social strategy and content lifecycle management. Outside of work, Shihui is usually found spending quality time with her cat, Pudding.
Creative Designer
Mark
Mark brings 6+ years of cross-industry expertise to ALNIG, specialising in transformative branding, graphic design and cinematic video editing. His work is rooted in the belief that great design must be both functional and visually arresting. Outside of work, Mark is a basketball enthusiast and a dedicated foodie exploring new local cafes.
Ready to take the next step?
Contact us today to discuss your marketing needs.
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